Think Israel: Bombs and bullets or babes and bikinis?

Thanks to all the media attention of the conflicts in Israeli, many of us think of Bombs and bullets when we think about the Holy Land and not babes and bikinis.

Well now there is a concerted effort to sway people’s opinion. They are doing this with ads of some extremely attractive Israeli women on the beach.

The ad with be used in a viral way with people passing around the video on the internet, the viral ad agency called Keta Keta are based in Tel Aviv.

The video (which you can watch here) shows two men struggling with their emotions as they watch the girls in bikinis; they say things like “Holy Jesus” and “Holy Mother of God”.

It seems now that the Israeli government have decided to give their country an image makeover, but I am sure not all Israeli’s are going to like the message they are sending out.

What’s your view about this new image being pushed for Israeli?

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