Ringle: will it save the recording industry?

The recording industry has had a poor summer so they need to think about how to revive it over the holiday season, step forward Ringle, what this will do is combine many of the defunct singles with ringtones. A Ringle will contain three songs; one of them will be a hit the next will be a remix of that single and the third could be an older track as well as one ringtone which will come on a CD.

The brains behind this idea are Sony BMG Music Entertainment, but the first to start using this Ringle service are Universal Music Group. Sony BMG will release 50 titles in October and November and Universal will have about 10 to 20 titles ready in those months. The price for the Ringle is not certain yet, but you could expect to pay anything from $5.98 or $6.98. The wholesale price will be about $4, so say that the ringle will cost consumers $5.98 then it will have a 31 percent profit margin.

Stores that are already interested are Target and Wal-Mart, online Best Buy and Amazon will also support the Ringle.

Question is will the Ringle save the recording industry?

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