Apple’s Steve Jobs offers early Apple iPhone buyers $100 store credit
By: Peter Chubb | September 7, 2007 | Leave a Comment
Steve Jobs posted a letter on the Apple website saying “Even though we are making the right decision to lower the price of iPhone, and even though the technology road is bumpy, we need to do a better job taking care of our early iPhone customers as we aggressively go after new ones with a lower price.”
Shares for Apple have fallen for a second day; this is as a result of the profit margin of the iPhone and also because of the price cuts and also the rebates that we have just mentioned. The threat of most of the early iPhone customers taking Apple up on this $100 store credit could cost the company tens of millions of dollars, but come when you think that Apple made a net profit of $818 million in the last quarter it does seem pocket change.
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