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Apple’s Steve Jobs offers early Apple iPhone buyers $100 store credit

By: Peter Chubb | September 7, 2007 | Leave a Comment

Apple’s Steve Jobs offers early Apple iPhone buyers $100 store credit

Steve Jobs Apple’s Inc Chief Executive has offered those early iPhone buyers a $100 store credit, in the hope that it will calm them down as they became angry to learn that Apple were slashing $200 of the price of the iPhone. The original price of the iPhone was $600 and now Apple have decided to reduce this to $400, so you can see why these early iPhone buyers would be angry I would.

Steve Jobs posted a letter on the Apple website saying “Even though we are making the right decision to lower the price of iPhone, and even though the technology road is bumpy, we need to do a better job taking care of our early iPhone customers as we aggressively go after new ones with a lower price.”

Shares for Apple have fallen for a second day; this is as a result of the profit margin of the iPhone and also because of the price cuts and also the rebates that we have just mentioned. The threat of most of the early iPhone customers taking Apple up on this $100 store credit could cost the company tens of millions of dollars, but come when you think that Apple made a net profit of $818 million in the last quarter it does seem pocket change.

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