Hearst Buys Kaboodle For Over $30 million

Hearst Interactive Media announced another acquisition after buying UGO for around $100 million last month.

Hearst Interactive Media are now buying Kaboodle, a social shopping service that has been around since 2005 for over $30 million.

Kaboodle has been growing rapidly, after securing a distribution deal with eBay last year. Kaboodle now has roughly 2 million unique monthly visitors

Although the actual price has not been disclose, rumours have it that its between $40-$30 million.

What do you think of Hearst buying Kaboodle?

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