As Chrysler and Cerberus officially link the automaker kicks of new childish ad campaign
By: Peter Chubb | August 8, 2007
As we now know Cerberus and Chrysler are now officially linked, also Chrysler as a private company are celebrating 100 years. To help celebrate their birthday they have a new ad campaign which it titled “Get ready for the next 100 years.” In these ads it will showcase the many accomplishments that Chrysler has made over the years.
In the print campaign for Chrysler it shows three kids in car sears, each of which are dressed in different clothes that match each brand. The Dodge kid has a racing helmet on along with a race suit, the Jeep kid has a camouflage hat and car seat, whice the Chrysler kid is wearing a smart dress which shows of how the brand stands for both class and refinement.
It seems that Chrysler is looking to the future by having their future generations in the new ad campaign.
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