Intel Apologize For Their Racist Sprinter Advert
By: Ryan | August 3, 2007
You may have read a recent post informing you of Intel’s new racist sprinter advert which was made by someone who was quite simply, stupid or really, really stupid.
Who in their right mind would make an ad with six black sprinter men bowing down to a white geek in tight pants? The advertising department need to get their act together, that’s for sure.
Thanks to all the negative publicity the sprinter ad has been creating for Intel, they have finally issued a statement of apology:
Intel’s intent of our ad titled “Multiply Computing Performance and Maximize the Power of Your Employees” was to convey the performance capabilities of our processors through the visual metaphor of a sprinter. We have used the visual of sprinters in the past successfully.
Unfortunately, our execution did not deliver our intended message and in fact proved to be insensitive and insulting. Upon recognizing this, we attempted to pull the ad from all publications but, unfortunately, we failed on one last media placement.
We are sorry and are working hard to make sure this doesn’t happen again.
Nancy Bhagat Vice President, Director of Integrated Marketing
What do you think? Was it blatent racism? Or loads of politically correct people going crazy?
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The mental suggestion that black sprinters are necessarily super-capable processors of information is indeed amusing.
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