NASCAR News: Red Sox sponsors recruited by Fenway Sports

The Fenway Sports Group are now bigger fans of NASCAR than ever now, as they have been recruited to sponsor the Roush-Fenway Racing Team. The team now has Boston Red Sox and Lumber Liquidators logos all over their cars, but it is a great thing for the NASCAR’s Nextel Cup series team as they received $150 million for the sponsorship deal.

Now it seems Fenway Sports Group would like to lure new sponsors to the motorsport, it would be a great investment for any company as NASCAR are the most brand-loyal fan base in sports. The thing is having your brand logo on a NASCAR is great as it get a national audience, and second bonus is the loyal fan base.