Coca-Cola Creates MySpace Type Internet Service on Cell Phones

The Coca-Cola Company are creating a virtual teenage hangout just like MySpace and Facebook but with a difference it will only be on cell phones the aim in this is to lure more youngsters to its sodas and flavored drinks this site was launched in China last week and will become available in the U.S. to web-ready phones on the 22 June 07

The world biggest soft drink maker has said on Wednesday it was going to be creating cell-phone network under its Sprite brand where members can set up profiles, post there pictures and meet new friends.

The Coca-Cola Company needs to continue to recruit future generations of consumers,” said Mark Greatrex, who is the senior vice president of marketing for Coca-Cola. He also said “Mobile marketing is absolutely where it’s at for us going forward.”

We all know that Myspace and Facebook are very popular and well established websites and there are so many more like them out there on the net so let’s just hope that Coca Cola can compete with this competitive market through mobile phones.
Via gearlive

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