iPhone Launch: AT&T Cingular Re-Branding Speeds UP
Filed under: Cell Phone Information, Cell Phones | By: James
Posted on: May 22, 2007 | 2 Comments
With the launch of the Apple iPhone coming in June things are really busy with the top U.S. phone company AT&T, they are moving faster than ever with the re-branding campaign at their 1,800 Cingular Wireless stores.
The first job to be done will be the interior re-branding and this will be completed prior to the June iPhone launch, but the exterior signs will still stay up for sometime to come as these take a little while longer to change.
The Apple iPhone is the most anticipated handset in cell phone history and AT&T want to make sure that every drop of equity from the iPhone accrues to the AT&T brand.
AT&T said they are way ahead of the schedule they set for the 1 year re-branding project, the next stage will be the new advertising campaign which they are about to start.
Please share your comments on the iPhone and this news, Will you buy an iPhone?
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whats the price of an iPhone?
I believe around $500. Apple states they just want 1% of the market (which is an abundant amount).